Accounting Made Easy, Insights Made Extraordinary


Simplify Your Processes, Organize Your Financials, and Gain Insight into Your Business.

Let's Talk

Accounting Made Easy, Insights Made Extraordinary


Simplify Your Processes, Organize Your Financials, and Gain Insight into Your Business.

Let's Talk
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Why Use a Fractional Accounting Firm?

We’re a remote team of number-loving accounting experts who go beyond balancing books—we integrate into your business to drive real change.


What sets us apart:

  • Cost-effective, hands-on solutions that fit your needs
  • Integrated with your company culture for seamless collaboration
  • Strategic insight & financial expertise to fuel growth
  • Flexible, scalable support—FP&A (Financial Planning & Analysis), bookkeeper, and controller in one


Unlike traditional outsourced accounting, we become part of your operations, providing proactive guidance to help you build sustainable success.

"We know what it takes to be an entrepreneur, and we empower our team with the tools they need to support one."

Areas of Expertise


At First Steps Financial, we’re more than just accountants—we’re your partners in success.


Our fractional approach means we roll up our sleeves, adapt to your needs, and genuinely care about helping your business thrive. Whether you’re looking for strategic guidance, smoother processes, or day-to-day financial support, we’re here to craft solutions that fit your goals.

Let us take the financial stress off your plate, so you can focus on what you do best—growing your business.


Check out our services below to see how we can help.

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Accounting


For over a decade, First Steps Financial has been a trusted partner for reliable bookkeeping and accounting services.

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First Steps Financial delivers expert financial guidance to empower smarter decisions and drive business success.



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Providing tailored solutions, tracking results, and delivering professionalism with clear, transparent communication.



Why You Should Choose Us


We bring FP&A (Financial Planning & Analysis) expertise to help you take control of your financial future:



  • Gain better insights & control over your financials
  • Improve budgeting & forecasting for smarter decisions
  • Streamline bookkeeping & bill management to save time


  • Boost cash flow with strategic planning
  • Integrate seamlessly into your company culture as a hands-on partner
  • Drive real business growth with data-backed financial strategies


FP&A goes beyond bookkeeping—it’s about collecting and analyzing data, creating budgets, forecasting trends, and optimizing business performance to help you scale with confidence.

LET'S TALK

Trust the Process.


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Whether you’re scaling up, streamlining operations, or just want someone to handle the numbers so you can focus on your passion, we’re here for you. Take the first step toward financial clarity today.

Hover Over the Steps to Learn More

What Our Clients are Saying...


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First Steps has been a lifesaver. We very much appreciate what

you do and how you do it.


Hanan l.

Kingston Law Group

We very much appreciate your help and feel like you are a true

member of our team. We have included you on our holiday card,

and hope you like it!


Tara D.

TellMed Strategies

Thanks for the overview, Gena, and all your hard work wrapping

up the year-end! I cannot express how much we appreciate

everything you do for us! We could not manage without you.


Anna-Lisa Mackey

PATHS program LLC

Thank you! I get stressed about these things—I need to take a

deep breath and remind myself that we have the amazing

people at FSF taking care of us!!


The Bryant Group

Before we worked with FSF I was involved on a daily basis with

financials, and it was a massive chunk of my time. I am so grateful

for your work, Jodi! My silence is only me being hyper focused

on all the stuff I wanted to get to for all those years! Thank you

for all you do!'


Ruth Adams

Art Omi

Our Latest Insight


By Alisa McCabe October 3, 2025
Understanding Cost, Value, and Competitive Pricing Strategies Let’s start by exploring the fundamental relationship between cost structure, perceived value, and market positioning. Understanding these strategies will help you develop pricing strategies that maximize profitability while remaining competitive. These core concepts enable you to make informed pricing decisions that align with both your financial objectives and customer expectations. Cost-based pricing ensures each product or service covers expenses while providing a reliable baseline profit margin. Relying exclusively on cost plus markup may miss opportunities to generate additional revenue strategically. Comparing internal costs against industry benchmarks allows pricing that stays competitive without reducing profitability. Value-based pricing emphasizes the benefits customers perceive rather than only production costs. Customers often pay higher prices when pricing accurately reflects the value and benefits they receive. Ongoing assessment of customer preferences and market shifts is essential to keeping pricing effective and sustainable. Competitive pricing evaluates your offerings relative to competitors’ market positions and pricing structures. Analyzing competitor prices uncovers opportunities for differentiation while protecting overall profit margins. Leveraging Tiered Pricing and Bundling Tiered pricing encourages customers to select higher-value options by presenting multiple pricing levels. Offering basic, standard, and premium tiers motivates clients to upgrade without feeling pressured. The highest tier should provide clear, tangible benefits that justify the increased cost and value. Bundling complementary products or services increases average purchase value while reinforcing perceived benefits. Grouped offerings often encourage additional spending and enhance overall customer satisfaction. Financial modeling helps determine which bundles maximize profit margins effectively and support strategic objectives. Key Takeaways: Offer multiple pricing tiers to guide customers toward higher-value options Bundle complementary products or services to increase average transaction value Use financial modeling to identify bundles that improve profit margins Monitoring the performance of these tiers and bundles provides actionable insights for improvement. By tracking revenue, conversion rates, and customer responses, you can make data-driven decisions to refine strategic pricing approaches. Applying Psychological Pricing Strategies Psychological pricing can subtly influence customer decisions while maintaining product value. Pricing strategies that set items just below round numbers, such as $49 instead of $50, increase perceived affordability. This strategy leverages human behavior rather than relying on direct cost adjustments or discounts alone. Anchoring high-priced options alongside standard offerings nudges customers toward mid-tier selections. Strategic placement encourages larger purchases and guides customers to perceive higher value within their choices. By offering comparative displays, you enhance the buyer’s decision-making confidence and the effectiveness of your pricing approach. Key Techniques: Price just below round numbers to increase perceived affordability without reducing profits Anchor high-priced options alongside standard offerings to encourage mid-tier purchases Use price framing and comparisons to highlight perceived savings and enhance customer value Highlight limited availability or urgency to subtly motivate quicker purchase decisions Employ decoy pricing to make certain options appear more attractive and valuable Assessing Market Position and Competitor Pricing Regularly reviewing competitor pricing uncovers gaps and areas where your offerings can increase perceived value. Understanding your market position informs decisions regarding strategic price adjustments, promotional offers, and sustainable margin protection. It also helps you ensure that your products or services remain appealing to customers. Competitor monitoring is, however, not a once-and-done. To support long-term financial stability and growth strategies, you need to continually monitor market trends and emerging competitors. Testing and Iterating for Profitability Testing different price points, packages, or promotional offers helps identify strategies that improve profitability. By executing small-scale pricing experiments, you can gain valuable insights without risking overall revenue or customer satisfaction during implementation. By conducting financial modeling and scenario analysis, you can forecast the impact of pricing changes before full implementation. Continuous iteration creates a dynamic pricing framework that responds to evolving market conditions and customer behavior. This adaptive approach is vital to maintain consumer trust and satisfaction while optimizing profits. Are You Leaving Revenue on the Table? Pricing decisions directly influence revenue, customer perception, and long-term growth potential. At First Steps Financial, we deliver tailored consulting solutions designed specifically for your business needs and goals. Our experts can help you evaluate your business strategies through financial analysis and forecasting. With a results-driven approach, we continually monitor outcomes and make adjustments to create measurable impact. With First Steps Financial, you’re not just getting a consultant; you’re gaining a trusted ally in achieving your goals! Let’s connect.
By Alisa McCabe September 16, 2025
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By Alisa McCabe September 16, 2025
What is Fractional Accounting? Fractional accounting represents a service model where experienced accounting professionals work with multiple clients on a part-time basis rather than being employed full-time by a single company. This arrangement allows businesses to access high-level accounting expertise without the commitment and expense of traditional employment relationships. The services encompassed by fractional accounting are comprehensive and tailored to each business's requirements. These typically include monthly bookkeeping, financial statement preparation, cash flow analysis, budgeting assistance, and strategic financial consulting. Many fractional accountants also provide specialized services such as controller-level oversight, financial process improvement, and preparation for audits or investor presentations. Engagement models vary to accommodate different business needs and preferences. Some companies prefer hourly arrangements for specific projects, while others establish monthly retainers for ongoing support. Project-based engagements work well for seasonal businesses or companies facing particular financial milestones. Cost-Effectiveness: The Primary Advantage The financial benefits of fractional accounting become immediately apparent when comparing costs against traditional full-time employment. A full-time accountant typically commands an annual salary between $68,000 and $82,000, not including benefits, payroll taxes, workers' compensation, office space, equipment, and software licenses. These additional costs can easily add another $15,000 to $25,000 annually. Fractional accounting eliminates these employee-related expenses. Businesses pay only for the services they actually need, when they need them. A small business might spend $1,500 to $5,000 monthly for comprehensive fractional accounting services that would cost significantly more with a full-time employee. For businesses requiring only basic bookkeeping, monthly costs will be considerably lower. Beyond direct cost savings, fractional accounting delivers substantial return on investment through improved financial decision-making. Professional accountants identify deductions, optimize cash flow management, and provide insights that prevent costly mistakes. Many small businesses discover that their fractional accountant's recommendations save them more money than the service costs. This makes it essentially a profit-generating investment rather than just an expense. Access to Expert-Level Expertise One of the most compelling advantages of fractional accounting lies in the caliber of professionals available to small businesses. While a company might only afford a junior-level full-time accountant, fractional accounting provides access to senior professionals with decades of experience, advanced certifications, and specialized knowledge across multiple industries. Their experience working with diverse clients means they can quickly identify patterns, spot potential issues, and recommend solutions based on proven strategies from similar businesses. Fractional accountants maintain current knowledge of ever-changing regulations and industry best practices through continuing education and professional development. This ongoing learning ensures that small businesses benefit from up-to-date expertise without having to invest in training or worry about whether their internal staff stays current with regulatory changes. The strategic guidance these professionals provide helps business owners make informed decisions about expansion, financing, and long-term planning. Scalability and Flexibility Benefits The dynamic nature of small businesses demands accounting support that can adapt quickly to changing circumstances. Fractional accounting excels in providing this flexibility. It allows companies to scale services during busy periods and reduce them during slower times without the complications of hiring, training, or dismissing employees. Economic uncertainties and market fluctuations become more manageable when businesses can adjust their accounting support accordingly. Companies facing temporary downturns can reduce services to essential functions. Conversely, those experiencing unexpected growth can quickly scale up to handle increased transaction volumes and more complex financial reporting requirements. This flexibility extends to accessing specialized expertise for specific projects, such as financial modeling for loan applications or due diligence for potential acquisitions. When Your Small Business Needs Fractional Accounting Several clear indicators signal that a business has outgrown basic accounting software and DIY financial management. Transaction volumes that require more than a few hours weekly to manage suggest the need for professional support. Similarly, businesses facing complex financial situations such as multiple revenue streams, inventory management, or multi-state operations benefit significantly from accounting expertise. Specific business milestones and growth phases may trigger the need for fractional accounting services: Companies preparing for bank loans require professionally prepared financial statements and cash flow projections. Businesses seeking investors need sophisticated financial reporting and analysis that demonstrates growth potential and financial stability. Companies facing audits or regulatory scrutiny require expert preparation and representation. Expanding businesses need cash flow management, budget planning, and financial controls to support sustainable growth. Companies considering new markets, products, or services require financial analysis to evaluate opportunities and risks effectively. Making the Strategic Investment in Your Business's Future Fractional accounting represents more than just a cost-saving measure; it constitutes a strategic investment in your business's financial health and growth potential. The combination of professional expertise, cost efficiency, and operational flexibility creates a foundation for sustainable business success that few small businesses can achieve through other means. ​At First Steps Financial, we offer a range of professional accounting services, including fractional accounting, bookkeeping, financial advisory and consulting services, and strategic guidance. Our experienced team understands the unique challenges small businesses face and provides tailored solutions that evolve with your company. We’re here to alleviate financial stress and enhance your business growth potential. Let’s connect.
SEE ALL INSIGHTS

Join our Team!

We love working with awesome people.


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Our Core Values:

Be Innovative | Be a Team Player | Be Kind | Take Ownership

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Let Us Tell You More:

Be Innovative | Be a Team Player | Be Kind | Take Ownership

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Our Mission:

Collaborating with entrepreneurs to create success, as they define it, and solve issues together

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Current Opportunities:

Accounting Support LI | Controller | CFO | Accounting Supervisor

Work With Us: Be Part of Something Great


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At First Steps Financial, we’re not just about helping small businesses succeed—we’re about building an amazing team, too! If you love numbers as much as we do and enjoy working with passionate people who make a difference, this is your chance to shine.

Our Business runs on EOS

We know what it takes to be an entrepreneur, and we empower our team with the tools they need to support one.

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