The Power of Thank You Notes

  • The Power of Thank You Notes

    The Power of Thank You Notes

    Now that the holiday season is in full swing, it’s the perfect time to think about how we can use thank-you notes in our businesses and lives to express our gratitude to others.

    When to Say Thank You

    There are many opportunities in business to say thank you:

    • When a client or associate sends you a referral that results in business
    • When an employee goes out of their way to fix a problem or make a customer happy
    • When a customer makes a large purchase
    • When a vendor over-delivers
    • When someone sends a gift
    • After a speaking engagement or an event when someone has hosted you
    • When someone provides advice that has been helpful, whether face-to-face or in a recommended book or article
    • When someone does a favor or something nice you’d like to reward

    Keeping thank-you notes top of mind will help you think of more opportunities to use them.

    What to Say in Your Thank-You Note

    You don’t have to be a professional writer to make a thank you note sound good—just write from the heart. Let the recipient know what you are thanking them for. Express a detail about the item or activity involved. And then thank them again.

    If you are unsure about what to say, write a draft you can edit first. Then transfer the version you are happy with to your stationery. It’s far better to hand-write your thank-you note than to use a computer-generated one.

    Personalized stationery for thank-you notes is a nice touch. This personalization adds a formal and professional feel to your thank-you note, enriching the experience for the recipient.

    Sending gift baskets can be a good idea, but sending a hand-written thank-you note alone can be the most powerful action you can take, especially if it’s not expected.

    While many businesses send holiday cards each year, thank-you notes can be far more powerful. If your budget is limited, you might want to replace your holiday mailing with thank-you notes instead.

    One thing you should be sure to avoid: Making your thank-you note an ad for your company. If you want to send promotional items such as t-shirts, mugs, or other items, do NOT do it with your thank-you card. Sending thank-you notes is not a marketing event; it’s a time for gratitude. Offering promotional items can be a welcome gesture—just don’t do it at the same time.

    Helping others feel gratitude is the fastest way to experience your own happiness. Sending thank-you notes is not only good for business, but it’s also good for our health and wellness.

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