Alisa’s passion is assisting small business owners in achieving success. As the proud owner of First Steps Financial for over a decade, she has effectively collaborated with business owners, providing expertise in tracking cash flow, streamlining processes, and organizing financials. Alisa firmly believes that every business owner can achieve success with the appropriate tools. Holding a Bachelor’s degree from UMass/Dartmouth, she is also recognized as an Advanced Certified QuickBooks Online ProAdvisor and winner of the 2023 NJBIZ Empowering Women award.