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Building a Resilient Business: Lessons from Adversity

Resilience is crucial in business because it empowers entrepreneurs to navigate challenges, adapt to changing circumstances, and recover from setbacks. It fosters a mindset of perseverance and problem-solving, enabling business owners to learn from failures, maintain focus on long-term goals, and drive continuous growth even in the face of adversity.


Some business owners showing resilience during adversity- for inspiration!

Sara Blakely – Spanx

When Sara Blakely, founder of Spanx, came up with the idea for footless pantyhose, she faced numerous rejections from manufacturers. Most of them didn’t believe in her product and refused to take her seriously. Blakely continued to knock on doors, eventually convincing a manufacturer to take a chance. She took charge of every aspect, from production to marketing, and even managed to get her products featured on Oprah.


⇨⇨ Spanx became a multi-billion-dollar company, and Blakely is now recognized as one of the most successful self-made women entrepreneurs. Her perseverance turned a simple idea into a global brand.

Howard Schultz – Starbucks

When Howard Schultz acquired Starbucks, it was a small coffee bean shop. He had a vision of transforming it into a coffeehouse chain, but faced skepticism and resistance from potential investors. 


Schultz was determined to bring his vision to life, so he persisted and eventually gathered enough investment to grow the brand. When the company struggled financially during the 2008 recession, he made tough decisions, including closing stores and reinventing their brand experience.


⇨⇨Schultz’s efforts paid off, as Starbucks became a global coffee powerhouse, admired for its brand, culture, and innovation. His resilience in the face of early setbacks and economic downturns helped the company thrive.

Reed Hastings – Netflix

In its early years, Netflix operated as a DVD rental service. The company faced intense competition from Blockbuster, which dominated the market. Hastings approached Blockbuster with a partnership proposal but was turned down. Rather than giving up, Hastings pivoted Netflix to an online streaming model. This forward-thinking move allowed Netflix to pioneer the video streaming industry, which disrupted traditional rental models.


⇨⇨Today, Netflix is one of the leading streaming platforms worldwide, and Reed Hastings’ ability to adapt and innovate helped it grow into a multi-billion-dollar entertainment giant.

Vera Wang – Vera Wang Bridal

After being passed over for the editor-in-chief position at Vogue, Vera Wang decided to switch careers and follow her passion for design. She faced the challenge of entering the highly competitive fashion industry with no formal background in fashion design.


Wang took the rejection as an opportunity to pivot and launched her own bridal wear line. She used her industry knowledge, connections, and vision to fill a gap in the market for modern, high-end wedding gowns.


⇨⇨Vera Wang is now one of the most iconic names in bridal fashion, and her story is a testament to how adversity can lead to new beginnings and success.

Janice Bryant Howroyd – The ActOne Group

Janice Bryant Howroyd founded The ActOne Group, a staffing agency, in 1978 with just $1,500. As a Black woman entrepreneur, she faced biases and had to navigate a challenging business environment with limited resources.


She used her personal experiences, skills, and tenacity to grow the business steadily. By focusing on excellent service, she built a reputation that helped her company expand.


⇨⇨Today, The ActOne Group is a multi-billion-dollar global enterprise, and Howroyd became the first African-American woman to run a billion-dollar business. Her resilience and strategic thinking helped her overcome numerous obstacles along the way.


These stories highlight how setbacks and adversity can serve as catalysts for growth. Each of these entrepreneurs turned challenges into opportunities, building resilient businesses that have left a lasting impact. You are not alone if you feel like you are struggling as an entrepreneur.


Take note of these leaders and how they used this adversity to make changes and grow their business.

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The Importance of Clean Books: How We Help Small Business Owners Stay on Track

By Alisa McCabe • March 21, 2025
As a small business owner, keeping your financials in order is crucial—especially when it’s time to file taxes. Many small business owners come to us for cleanup services because they realize their books don’t reflect their actual business activity. Without accurate financials, you’re flying blind when it comes to planning, decision-making, and tax compliance. Here’s how we help small businesses clean up their books and get back on track: Step 1: Assess the Situation Our first step is to review your books and identify: What looks incorrect: We spot errors like negative balances, uncategorized transactions, or inconsistencies. What needs to be cleaned up: Issues like unreconciled accounts or miscategorized expenses. How to improve going forward: Suggestions to ensure your books remain accurate and useful. Common Issues We See in Small Business Books Here are some of the most frequent problems we uncover: Uncategorized transactions: These don’t show up in your financial reports, leaving you with an incomplete picture of your business. Bank and credit card accounts not reconciled: Without reconciliation, you can’t trust the accuracy of your financials. Large balances in the undeposited funds account: Often caused by customer payments not applied to invoices, leading to double-recorded income. Negative balances on the balance sheet: This usually indicates recording errors, like misapplied payments or incomplete loan setup. Inconsistent expense categorization: For example, telephone bills recorded under different accounts, making it harder to compare year-over-year trends. Step 2: Clean and Reconcile Once we’ve assessed your books, we tackle the cleanup process step by step: Categorize all transactions in holding: Ensuring they appear in your financials. Reconcile every bank, credit card, and loan account: Without reconciliation, there’s no confidence that your numbers are accurate. Apply customer payments to invoices: This prevents double-counting income and ensures your sales figures are correct. Review accounts with large balances: For example- A large sales tax liability may indicate payments are being recorded as expenses instead of reducing the liability. A negative loan balance could mean the original loan wasn’t recorded properly. Check for consistent categorization: We run reports to ensure, for example, that all telephone bills are categorized under the same expense account. Step 3: Build Confidence in Your Financials After cleaning up the books, you’ll gain: Accurate financials: Confidence that your reports reflect reality. Insights into past trends: So you can make informed decisions about the future. Ready for filing taxes: Avoid overpaying taxes by ensuring income is recorded only once. For instance, if customer payments are recorded as new income instead of being applied to existing invoices, you’ll overstate your revenue—and could end up paying taxes on double what you actually earned! Step 4: Prevent Future Problems We don’t stop at cleanup. We provide training and tips to help you: Keep your books accurate moving forward. Spot and fix issues early before they become major problems. Why Accurate Books Matter Accurate financials allow you to plan for the future of your business. Whether it’s forecasting cash flow, preparing for growth, or filing taxes, clean books give you the clarity and confidence to make smart decisions. Ready to clean up your books and take control of your financials? We’re here to help! Reach out to get started. Written By: Diane Roberts

The Role of a QuickBooks ProAdvisor: Why Certified Expertise Matters for Your Small Business

By Alisa McCabe • March 7, 2025
Running a small business is no easy feat. From managing day-to-day operations to serving customers and planning for growth, the responsibilities can feel endless. One area where small business owners often struggle is keeping their finances in order—and that's where a QuickBooks ProAdvisor can make all the difference. If you want customized service find an accounting firm that specializes in QuickBooks Online. You will be supporting another business like yours while gaining insight from another business owner. A QuickBooks ProAdvisor is a certified expert in QuickBooks, trained to help small business owners maximize the software’s features while ensuring accurate and efficient bookkeeping. Here’s why partnering with a ProAdvisor can add immense value to your business. Expert Guidance You Can Trust QuickBooks ProAdvisors undergo rigorous training and testing to become certified. They are skilled in everything from basic bookkeeping to advanced accounting practices and can help you set up your QuickBooks account to suit your business needs. There are two levels of certification- Level 1 is basic and Level 2 is advanced. Whether you’re a startup just beginning to track your finances or an established company looking to optimize your accounting processes, a ProAdvisor ensures your system is tailored to your unique business model. They also stay up to date on software updates and new features, ensuring your business benefits from the latest tools and technologies. Saving You Time and Reducing Stress For many entrepreneurs, bookkeeping and financial management can quickly become overwhelming. Reconciling accounts, tracking expenses, and running payroll can eat up valuable time that could be better spent growing your business. A QuickBooks ProAdvisor takes these tasks off your plate, ensuring they’re done correctly and efficiently. They can also identify and correct errors that may otherwise lead to costly mistakes down the road, like unbalanced accounts or inaccurate tax filings. Maximizing QuickBooks Features QuickBooks is a powerful tool, but many business owners only scratch the surface of what it can do. A ProAdvisor can unlock its full potential for your business, including: Custom Reports: Gain deeper insights into your finances with tailored profit-and-loss or cash-flow statements. Job Costing: Track expenses for specific projects to ensure profitability. Automation: Set up workflows that save time, such as recurring invoices or payment reminders. By leveraging these advanced features, a ProAdvisor helps you make data-driven decisions that drive growth. Preparing for Tax Season and Audits One of the biggest stressors for small business owners is tax season. Ensuring your books are accurate and compliant with tax laws can be daunting, especially if you’ve fallen behind on your bookkeeping. A QuickBooks ProAdvisor helps you stay ahead of tax deadlines by keeping your financial records audit-ready year-round. They can work with your tax preparer or CPA to streamline the process, ensuring deductions are maximized and filings are accurate. Planning for Growth As your business grows, your accounting needs will evolve. A QuickBooks ProAdvisor can help you transition to more advanced features, such as multi-user setups or industry-specific tools. They can also provide strategic financial advice, helping you forecast cash flow, manage budgets, and plan for long-term success. Hiring a QuickBooks ProAdvisor is an investment in the health and future of your business. By providing expert guidance, saving you time, and optimizing your financial systems, a ProAdvisor helps you focus on what you do best: running and growing your business. If you’re ready to take control of your finances and unlock the full potential of QuickBooks, consider reaching out to a certified ProAdvisor today.

Preparing for Audits: What Small Business Owners Need to Know

By Alisa McCabe • February 24, 2025
For small business owners, the word "audit" can strike fear and uncertainty. However, with proper preparation and organization, audits can become a manageable process—one that can even uncover valuable insights into your business operations. Here's what to expect during an audit and how to ensure your books are always audit-ready. What to Expect During an Audit An audit is a detailed examination of your financial records to ensure accuracy and compliance with tax laws, financial regulations, or internal policies. Here’s an overview of the process: Notification and Initial Request: You’ll receive a notice specifying the scope of the audit and a list of documents to provide, such as bank statements, receipts, and tax returns. Document Review: Auditors will examine your financial statements, expense records, payroll, and other relevant data. Interviews and Clarifications: Auditors may ask questions about specific transactions, policies, or discrepancies to gain a deeper understanding of your business practices. Findings and Recommendations: At the end of the audit, you’ll receive a report outlining findings, including any compliance issues or errors, along with recommendations for improvement. Audits can be conducted by external parties, such as the IRS, state agencies or financial institutions to assess processes and controls. How to Prepare for an Audit Proactive preparation can save time and reduce stress. Here’s how to ensure you're ready: Keep Accurate and Organized Records: Ensure all financial transactions are accurately recorded in your accounting software. Regularly reconcile bank statements, track receipts, and categorize expenses properly. Organized books are essential for quick retrieval of records and a sure sign that you are being proactive in keeping good financial records. Understand Compliance Requirements: Familiarize yourself with local, state, and federal regulations affecting your industry. Ensure you’re collecting and remitting the correct taxes, filing payroll reports, and following all applicable guidelines. Seek out professionals who are experts. Review Financial Statements Regularly: Conduct monthly or quarterly reviews of your income statement, balance sheet, and cash flow statement to ensure accuracy. Correct discrepancies as soon as they arise to avoid compounding errors. This should be regularly done with your accounting team. Maintain a Digital Trail: Use cloud-based accounting software like QuickBooks Online to store and back up records digitally. This makes it easier to retrieve and share information during an audit. Establish Internal Controls: Implement checks and balances, such as separating duties for handling cash and recording transactions. This reduces the risk of errors or fraud that could trigger red flags during an audit. Seek Professional Guidance: Enlist the help of a professional accountant or bookkeeper to ensure your books are accurate and compliant. If you’re notified of an upcoming audit, consider hiring a CPA with audit experience to guide you through the process. Preparing for an audit doesn't have to be daunting. By staying organized, adopting best practices, and leveraging technology, you can ensure your business is audit-ready at any time. Regular maintenance of your books not only reduces stress but also positions your business for growth and success. When in doubt, seek the guidance of financial professionals to help you stay on track.

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