You Should Start a Podcast! Here’s Why.
Starting a podcast can seem like a daunting task. You have to prepare a script, get set up with some equipment and either learn how to edit your podcast or pay someone to do it. Then you have to figure out how to upload it to Spotify, Apple and all the other platforms- and promote it!
That is a lot to do but it is not where you start with a podcast. The first thing you want to do is think about why you are doing a podcast. There are so many different reasons, and if you want to be the next Joe Rogan, that is okay too.
Starting a podcast when you own a small business can be a strategic decision with several potential benefits. Here are a few reasons why it might make sense:
1. Increased Visibility and Reach: Podcasting provides a platform for you to share your expertise, insights, and experiences with a broader audience. By creating valuable content that resonates with your target market, you can increase brand awareness, attract new customers, and build a community around your business.
2. Thought Leadership and Expertise: Hosting a podcast positions you as an expert in your field. It allows you to showcase your knowledge, share industry trends, and offer valuable advice to your listeners. This can enhance your credibility, establish your business as a thought leader, and differentiate you from competitors.
3. Building Relationships and Engagement: Podcasting offers a unique opportunity to connect with your audience on a more personal level. You can build rapport, create a sense of intimacy, and foster a loyal community of listeners who engage with your content. This can lead to increased customer loyalty, word-of-mouth referrals, and stronger relationships with your target market.
4. Content Repurposing: Podcast episodes can serve as valuable content assets that can be repurposed in various ways. You can transcribe episodes into blog posts, create social media snippets, or even repurpose the content into e-books, courses, or other forms of media. This helps maximize the return on your content creation efforts and allows you to reach a wider audience across different platforms.
5. Stay Top of Mind: Consistently releasing podcast episodes keeps your business in front of your audience on a regular basis. This helps you stay top of mind when they have a need for your products or services. By providing valuable content and maintaining a regular publishing schedule, you can build brand loyalty and ensure that your business is remembered when it matters most.
While starting a podcast requires time, effort, and commitment, it can be a worthwhile endeavor for a small business. It can help you grow your audience, establish your expertise, and ultimately contribute to the overall success of your business.